T-Mobile Partner Featured Blog
Nick Desai Founder and CEO of Juice Wireless
Juice Wireless began working with T-Mobile in December of 2007 when they were invited to participate in T-Mobile’s Beta Apps program. Juice Wireless was the first company to graduate from the program and become commercially available as a free beta application. Most recently Nick worked with T-Mobile to launch JuiceCaster on-deck as a downloadable application available to T-Mobile subscribers in May of 2008.
Follow Nick for 10 weeks as he unfolds the story
From clueless to clued-in: A story about our very first carrier launch.
Getting to know…everything – how to gather and deliver on carrier’s network and handset requirements to get to market.
- First post: Carriers – are they really that hard to work with?
- Second post: What to do to be ready once a carrier wants your app?
About Nick and Juice Wireless
Nick Desai is the co-founder and CEO of Juice Wireless. He is a mobile industry veteran, serial entrepreneur and visionary.
Nick is co-inventor of Juice’s flagship, award-winning mobile social broadcasting application called JuiceCaster. For Juice, Nick has recruited a world-class management team and raised $16 million in investment capital from global leaders Qualcomm, Citizen’s Communications and 21Ventures. He has led strategic positioning and business development for JuiceCaster, getting the service distributed on 10 leading carrier decks worldwide.
Nick successfully negotiates partnerships with big-brand content providers such as VOGUE Magazine to deliver fresh video content to mobile users. Nick and his team recently developed the world’s first Mobile Video Search (MVS) technology, enabling anyone with a video-capable cell phone to instantly watch desired videos on-demand.
Nick’s goal in the mobile-social networking space is to continuously develop new applications, features and tools that enhance people’s lives by allowing them to stay connected with their friends and family in real-time, from anywhere at anytime.
When Juice started as a mobile marketing business, Nick led sales and product development, securing customers and partners including Conde Nast, Teen Vogue, GQ Magazine, Sony Connect, Gillette, AOL, Glamour Magazine, Epicurious.com and many others. In addition to JuiceCaster, Nick invented Juice’s innovative mobile products including MobileBday.com, a free SMS based birthday reminder service. and Epi-To-Go, the award-winning mobile grocery shopping list application.
Prior to Juice Wireless, Nick was a consulting partner at Sennari Games, which built Jamdat’s hugely-successful bowling game. Nick was also a mobile strategy consultant to Vibe Magazine. In 2002, he joined Lemko Corporation as a principal member of the founding team. Lemko is a highly successful market leader in IP-based cellular infrastructure solutions. For Lemko, Nick led business development with top-tier carriers, including Cingular / AT&T, Reliance Infocomm, Idea Cellular, Sprint PCS and Bharti Telecom. Prior to Lemko, in 1998, Nick was founder and CEO of Zkey.com, a multi-award winning market leader and early trailblazer in consumer mobile applications. Zkey was the first mobile address book and email WAP site available in the US, launching in 1999. Amongst many other awards and accolades, Zkey was named PC Magazine’s Editor’s Choice and Top 100 sites on the Internet two years in a row. For Zkey, Nick raised nearly $15million in venture capital from Oracle, France Telecom, Omninet Capital and others. Nick also secured key customer deals with Virgin and Sprint PCS.
Nick Desai is not an official spokesperson for T-Mobile and his views do not necessarily reflect those of T-Mobile.
