Go to Market
What we are looking for
T-Mobile is very focused on the family, so any applications that have a family focus or emphasis is important. We want applications that will not only help the family stay connected but also help manage the household, coordinate busy schedules and provide a few moments of fun if there is any downtime!
What to avoid
There is of course the obvious; porn, nudity, offensive language, blood, violence and gore. If it’s something that you wouldn’t show a 12 year old (or at least shouldn’t) then there’s probably a good chance that it won’t pass. We understand that there are lots of apps out there that are great but we have a commitment to our customers and while ultimately they can find those apps, we don’t want to facilitate them. However, if you’re not sure, just ask us. It’s not a secret that we will “reject” your app for promotion for a certain reason and we want to be fair so we’ll let you know. Please read the T-Mobile Advertising Blacklist Guidelines for more information.
Licensing of brands within your app can also be a deal breaker for us promoting. If you have a soundboard from a popular movie or character, we will likely not promote it unless you can prove all the licenses are in place. In other words we will ask you to forward. And the licensing needs to have unlimited transferable rights to a third party (T-Mobile USA in this case) otherwise we again are unable to use them.
Since we always like to use screenshots for our promotional opportunities, licensing issues can always be another key obstacle for us promoting your application. Because of many subtleties with promotional licensing rights we’ve created a document to help guide you in your application screenshot submissions. If you follow these closely, you’ll know what will be approved, what questions we’ll have for you and what we will not be able to use.
Where you could be featured
Android
Find information about T-Mobile Top Picks, T-Mobile App Pack, 100% You magazine, and more!
BlackBerry®
Coming Soon!
Ovi by Nokia
Coming Soon!